How If Only If Nightgown Became Too Much’s Most-Talked About Look

While launching a new website and rebranding If Only If, Campbell has kept the heart and soul of the company intact. She still works with the same family-run supplier her mom partnered with 15 years ago. “Our growth has been their growth, which has been really amazing,” she says. Meanwhile, the brand still carries the two styles her mom launched with — the Julia, a full-length gown with wide sleeves, and the Anna, which boasts a plunging, lace-adorned neckline. Campbell also strives to carry on Falkner’s founding tenet: To create well-made nightgowns — or “nighties,” as she refers to them — at prices that reflect their craftsmanship and quality. Most styles cost between $100 and $300, while the 100% silk satin style is priced above that range.