Poppi Went Viral Before It Was Ready
A single TikTok took Poppi from barely selling on Amazon to $100,000 in sales overnight. Founders Allison and Stephen Ellsworth explain why they chose to move fast, spend aggressively, and figure out the infrastructure later rather than let the momentum disappear.
A single TikTok took Poppi from barely selling on Amazon to $100,000 in sales overnight. Founders Allison and Stephen Ellsworth explain why they chose to move fast, spend aggressively, and figure out the infrastructure later rather than let the momentum disappear.
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