Skip the Logos—Here’s What French and Italian Women Are *Actually* Wearing for a Euro Summer

Skip the Logos—Here’s What French and Italian Women Are *Actually* Wearing for a Euro Summer


f you’re anything like me, your social feed has been completely taken over by sun-drenched snaps from the Amalfi Coast to the streets of Saint-Tropez, with content creators soaking in the last few moments of summer.. While I’m a fan of a good pasta pic or sunset boat selfie, it’s the fashion that really has me bookmarking every other post. Of course, I’m talking about those classic Euro Summer outfits.

While the internet might have you thinking that head-to-toe designer looks are the Euro summer dress code, the stylish women I spotted in Paris and Positano are telling a very different story. Spoiler: it’s not about flashy logos or trendy gimmicks. Instead, European women are opting for tried-and-true staples like linen sets and silk scarves to carry them through the end of the summer. Below, shop all of the Euro summer staples European women are actually wearing this season.

Slip Skirts

Influencer wearing white t-shirt, dotted slip skirt, and kitten heels while on European vacation.

Light, fluid, and endlessly versatile. Worn with tanks or oversized shirts, slip skirts are a go-to for effortless dressing. French and Italian women lean into neutral shades or soft pastels for an easy, polished vibe.

Linen Sets

Influencer wearing white linen vest, linen mini skirt, and raffia bag while on European vacation.

Matching linen sets are the low-effort, high-impact uniform of the season. Think boxy tops, drawstring shorts, earthy tones. Breezy, chic, and made for long, hot days on the Mediterranean coast.

Poplin Button-Downs

Influencer wearing white t-shirt, dotted slip skirt, and kitten heels while on European vacation.

Worn over swimsuits or half-tucked into trousers, it’s clear poplin button-downs are the ultimate summer layer. Classic white is everywhere, but soft blue is a close second. European women are also having fun with colorful striped button-downs, too.

Crochet Beachwear

Influencer wearing white t-shirt, dotted slip skirt, and kitten heels while on European vacation.

Part cover-up, part statement. Crochet dresses, skirts, and tops are everywhere on the sand (or on super-yachts!) this summer. Neutral tones keep it classic, while open weaves give just the right peek of swimwear underneath.

Simple Bikinis

Influencer wearing white t-shirt, dotted slip skirt, and kitten heels while on European vacation.

Minimal triangle bikinis are the swimwear of choice. No prints, no frills—just sleek shapes in timeless colors like black, red, or white. This sleek, minimalist bikini style is often paired with the hat of the season—oversize bucket hats.