The Playmaker Behind the Mic and the Bar: Sara Blake’s Journey from Beauty Boss to Sports Authority and Liquor Brand Owner
Sara Blake is not just participating in the conversation—she’s changing the entire narrative.
Once known for running a successful salon, Sara’s unexpected pivot into sports media left many stunned. But for her, it was never a pivot—it was a return to something deeply ingrained. “People don’t realize I’ve always been a sports fanatic,” she says. “My dad played college basketball. I grew up around it. It’s in my blood.” What began as passion quickly became a platform. Her knowledge of game strategies, formations, and player dynamics quickly silenced skeptics who mistook her confidence for superficial charm.
Being a woman in sports media is a battle all its own. “When I walk into a room, I know I’m being judged before I say a word,” Sara admits. “But the moment I start breaking down rub routes or man coverage, everything shifts. I live for that moment.” Her unshakable confidence has earned her both respect and a loyal following in a space where women are still fighting for equal footing.
Sara’s ambitions, however, go far beyond sports commentary. Already a force in entrepreneurship, she launched her own moonshine brand—proof that she doesn’t just break into industries, she shakes them up. “I’ve dominated in male spaces before. The liquor industry was the next challenge I wanted to conquer,” she says with a grin. “And I love to have fun, so it made sense.”
Juggling media appearances, business meetings, and family life requires more than hustle—it requires clarity of purpose. “I don’t have a plan B,” Sara says bluntly. “Every day I wake up knowing I have to outwork the person I was yesterday.”
Now, Sara is teasing a new venture—one she says will “change the entire sports industry.” While details are under wraps, her track record suggests it won’t be business as usual. If history is any indication, Sara Blake isn’t just building a legacy—she’s rewriting the rulebook.
